’A fascinating hybrid. Part freewheeling history of the rise of the modern autonomous vehicle, part intimate memoir from an insider who was on the front lines for much of that history, Autonomy will more than bring readers up to speed on one of today’s most closely watched technologies’ Brian Merchant, author of The One Device’A fascinating hybrid. Part freewheeling history of the rise of the modern autonomous vehicle, part intimate memoir from an insider who was on the front lines for much of that history, Autonomy will more than bring readers up to speed on one of today’s most closely watched technologies’ Brian Merchant, author of The One DeviceFrom the ultimate insider – a former General Motors executive and current advisor to the Google Self-Driving Car project – comes the definitive story of the race between Google, Tesla and Uber to create the driverless car.We stand on the brink of a technological revolution. In the near future, most of us will not own automobiles, but will travel instead in driverless electric vehicles summoned at the touch of an app. We will be liberated from driving, so that the time we spend in cars can be put to more productive use. We will prevent more than 90 percent of car crashes, provide freedom of mobility to the elderly and disabled and decrease our dependence on fossil fuels.Autonomy tells the story of the maverick engineers and computer experts who triggered the revolution. Lawrence Burns – long-time adviser to the Google self-driving car project (now Waymo) and former corporate vice president of research, development and planning at General Motors – provides the perfectly timed history of how we arrived at this point, in a character-driven and vivid account of the unlikely thinkers who accomplished what billion-dollar automakers never dared.Beginning at a 2004 off-road robot race across the Mojave Desert with a million-dollar purse and continuing up to the current stampede to develop driverless technology, Autonomy is a page-turning chronicle of the past, a diagnosis of the present and a prediction of the future – the ultimate guide to understanding the driverless car and to navigating the revolution it has sparked.‘If you want a glimpse of how the future is being engineered today, there is no better book’ Jeffrey Sachs, author of The End of Poverty‘An entertaining and accessible account of the biggest disruption in the history of the auto industry, and indeed the entire transportation industry’ Rick Wagoner, Former Chairman and Chief Executive Officer, General Motors‘An insider’s view into the thrilling who-will-win-it race to invent and control driverless cars – and the radically altered future that will follow in their wake’ Robin Chase, Cofounder, Zipcar, and author of Peers Inc‘A rich and entertaining insider’s account . . . required reading for anyone interested in the future of mobility’ Roger Martin, coauthor of Playing to Win‘Tells the remarkable story of innovators who are changing transportation as we know it’ Clayton M. Christensen, author of The Innovator’s Dilemma‘Takes us inside the auto industry as it is today – and what may be a very different industry tomorrow’ Daniel Yergin, author of The Prize and The Quest‘Essential reading’ The TimesLawrence Burns served as corporate vice president of research, development and planning at General Motors, where he oversaw GM’s advanced technology and innovation programs as well as corporate strategy. He was also a professor of engineering practice at the University of Michigan and led the Program for Sustainable Mobility at Columbia University. He has served as an adviser to the Google self-driving car project (now Waymo) since 2011 and is a member of the U.S. National Academy of Engineering. He lives in Franklin, Michigan.A FASCINATING FUTURE HISTORY: Driverless cars are increasingly in the news, yet few people realise the profound impact they’re poised to have on our lives. When it is perfected, the driverless car will save millions of lives by lowering road fatalities, destroy and create entire industries, have a profound effect on the job market, drastically impact the environment and urban planning, and fundamentally alter our relationship with mobility. Written in real time, Autonomy will provide the inside scoop on the next great story of the 21st Century.THE ULTIMATE INSIDER: Burns led R&D at GM for eleven years, and is currently an advisor to Google’s driverless car efforts. He’s been a major voice in the reinvention of the automobile for nearly two decades and no one knows the ins and outs of this story and its key players like he does.MEDIA READY: Burns is an in-demand speaker on the subject of automotive and fuel technology, having made over 500 keynote, conference, and media presentations since 1998, including on broadcast news (NPR, The Today Show, 60 Minutes, BBC) and at investor conferences. His 2005 TED Talk on Hydrogen Cars has been viewed over a half million times and can be seen here: https://www.ted.com/talks/reinventing_the_carEAGER READERSHIP FOR INSIDE STORIES OF THE TECH WORLD: From Ben Mezrich’s The Accidental Billionaires to Brad Stone’s The Everything Store to Walter Isaacson’s The Innovators to Ashlee Vance’s Elon Musk, books that explore the tech industry, its origin stories, innovations, and major players, are in high demand. With its gripping story of a war of the modern-day titans—Apple v. Google v. Tesla v. Uber—Autonomy will be catnip for these readers.
Pubblicato da: HarperCollins Publishers